Statistical Analysis

We have an extensive team comprised of both internal and external analysts that can meet your advanced analytic needs. An analyst is assigned to a project only if their experience and skill set matches the needs of the study. We don’t believe in using a “generalist” for a “specialized” technique. This way, we avoid an analyst “learning on your project”. Whether your project requires simple statistical testing, multi-variate analysis, advanced modeling or simulations, our team can provide you with the necessary experience and resources to meet your analytic needs.

Examples of some of the types of analysis that we provide for our clients include:

  • Product Optimization
  • Conjoint / Discrete Choice Modeling
  • Perceptual Mapping
  • Segmentation
  • Derived Importance vs. Stated
  • TURF Analysis
  • MAXDIFF
  • Shapley Values
  • Simulations
  • Brand Equity
  • Key Driver Analysis
  • Line Optimization
  • Predictive Modeling
  • Sample Matching and Propensity
  • Survey Data & “Big” Data Integrity
  • Marketing Mix Modeling